Online Marketing
Our team of marketing professionals has a deep understanding and appreciation for marketing on the Web. The Internet advertising world is constantly changing and what works today can significantly change in a few short months. Our approach is to constantly test, discover what works, continue to test, scale what is working, and finally perform even more testing. In order to succeed and be successful on the Web – constant testing is an absolute necessity. We believe thinking outside of the box and constantly trying new things will deliver the maximum return for our spend for our Web properties and client sites.
One huge advantage of Internet marketing vs. other traditional advertising mechanisms is the ability to track each and every penny spent, down to the unique visitor level to the point of conversion or abandonment. This is why we often call our process the “Marketing by the Numbers” approach and we take pride in our advanced and proprietary tracking tools we use to deliver the best results and most favorable ROI.
We have many years experience managing online marketing campaigns; from strategic portal relationships to affiliate marketing programs. Our focus has always centered on affiliate marketing as it is one of the most cost effective ways to promote products and services online, and usually leads to the best ROI among all other online marketing activities.
Affiliate Marketing
The Affiliate marketing concept is simply based on the principal “pay for performance” and in theory requires no out of pocket expenses until revenue is generated. Our experience in the Affiliate marketing space dates way back to when Be Free was in the process of raising capital and CJ was an extremely small company out of Santa Barbara (now both owned by Value Click.) Well, a lot has changed in the past 8 years, and Affiliate Marketing is bigger than ever and is almost always the #1 tool when it comes to delivering the best ROI among all other spends. We have managed many leading programs on all of the large networks and delivered great results for others. We have recently transitioned from the Affiliate Management space and we now generate sales for more than 1,000 leading online merchants as a "Super Affiliate".
Search Engine Marketing
SEM is a complex, constantly changing world – but if understood properly it can deliver phenomenal results. Search Engine Marketing consists of paid search/sponsored listings, natural search, contextual listings and finally paid inclusion. We believe in order to achieve maximum results – smart marketers must use all of these tools instead of relying on just one.
The old days of using spreadsheets and generating keywords from the various suggestion tools provided by the engines don’t cut it anymore. Advanced web marketers are now using extremely sophisticated technologies to create a competitive advantage over competition. If you want to succeed and do well in the paid search space – you will need these tools to succeed. And if you are a large company that doesn’t quite have a handle on the SEM space – you better watch out, your lack of understanding in this space is another company’s opportunity to gain market share.
It is also important to understand how the various SEM tactics target different users and attract customers at different points in the buying cycles, and also understanding how conversions vary across these cycles. Many factors play a role such as keyword selection, landing page design and optimization, smart copywriting and using trigger words, and finally most important understand and modeling the analytics.
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